Daniel H. Pink – DRiVE: The Surprising Truth About What Motivates Us

If you are a manager, building a sales force, opening a school, looking to build true strength and self-confidence in your children, or simply trying to figures out why you hated sales your whole life, this is the book to read!!!
Daniel Pink hits the nail on the head with the truth about motivation. And it makes so much sense it’s hard to believe we don’t all live by it.

As a consultant, this paradigm for motivation could be perceived as genius or insanity. Either way, it will be a great way for you to stand out from other consultants.

Pink takes a deep and personal look into popular motivational practices in business and society. He irrefutable illustrates the drawbacks of the old carrot and stick approach we, as parents, teachers, and bosses everywhere have been using and suggests 3 true elements of motivation:

“*Autonomy—the desire to direct our own lives
*Mastery—the urge to get better and better at something that matters
*Purpose—the yearning to do what we do in the service of something larger than ourselves”

Pink entertains and educates using brilliant examples, all in his engaging writing style.

I found myself reflecting on what motivates me and found that Pink has me pegged on many levels.

For most people who get up every day for school or work to get that diploma or paycheck, life is some carrot or stick paradigm that never fully pleases us. It’s awesome to see how you can transcend extrinsic motivation and internalize your success, which is what Pink really focuses on.

Life is better when you are motivated by autonomy, mastery, and purpose!

I don’t want to give any more away, but this book is a must read for managers and should be taught in every MBA syllabus.

Thank you, Mr. Pink for writing it so clearly and beautifully.

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